ArkData Co., Ltd., led by CEO Ko Kwang-Yeon, announced on the 24th that it has supplied its solutions for the next-generation system project of Hyundai Home Shopping, headed by CEO Han Kwang-Young.

Since its establishment in 2001, Hyundai Home Shopping has been providing high-quality products at reasonable prices through its TV home shopping and comprehensive internet shopping mall, Hyundai Hmall. The company pioneered T-commerce services in Korea and launched the industry's first shopping app for smart TVs in 2011, leading the N-screen era shopping market across PC, mobile, and TV.

The aim of this next-generation project for Hyundai Home Shopping was to provide more efficient, customized shopping services. The primary objective was to transfer data from various integrated business databases, including big data, to analytical and query servers, enhancing channel-integrated marketing, customer shopping, and delivery services.

ArkData, a specialist in real-time data replication solutions, played a key role in this project by supplying "Ark Connector" and "Ark for CDC", a heterogeneous data replication solution, enabling flexible data operation and distribution in any environment using a Kafka setup for handling large volumes of data.
The "Ark for CDC" (Changed Data Capture) solution enables real-time data usage by transmitting data to various servers such as the order/payment DB, partnership DB, and display product DB, ensuring immediate reflection of customer order status. Despite the different heterogeneous DB servers, seamless interconnection was achieved, significantly enhancing work efficiency.

Furthermore, "Ark Connector" was utilized to transmit and store large volumes of data including integrated member information, order/payment, and product/promotion information in real-time to the Kafka platform. This solution, integrated with "Ark for CDC", standardizes the entire process from data extraction to application, making it easier for users to use the Kafka platform. Notably, unlike standard CDC-based Kafka connectors, "Ark Connector" ensures data stability and perfect consistency even during peak times without replication delays or data loss.

Hyundai Home Shopping, through "Ark Connector", can now use the data stored in Kafka to enable customers to access all related shopping information in one go, including their past purchase history of similar products and current discount information across all channels when searching for specific products on TV home shopping. Additionally, the company can effectively conduct customer-tailored algorithm marketing using the collected big data.

CEO Ko Kwang-Yeon of ArkData stated, "In the home shopping business, the most critical aspects are the ability to swiftly adapt to rapidly changing business environments and the capacity to handle large volumes of data in real-time. This next-generation project has firmly proven the capabilities of ArkData's solutions." He expressed strong confidence in the product's success.